The story behind the label

Charman hot sauce reached out to Blindtiger Design to start a new label. Something fun that fits in with the rest of the brand and to have a strong illustration of Freya the goddess of Love. So I got to sketching and went through a couple rounds of sketches and combining concepts to give them the best Freya label possible.

The hot sauce they were cooking up for this label is a mix between their hottest peppers with under-tones of sweet strawberry. So a shift in the normal hot sauce color palette was needed to drive home the twist in flavor this hot sauce provides.